Founded in the year 2000, Danatrac Limited has grown to become a cornerstone of Zambia's agro-business sector. With a market share that peaked at around 60% during the 2004/2005 financial year, we have positioned ourselves as leaders, innovators, and trusted partners to the farming community. As a proud member of the Dana Group of Companies, we stand on a legacy of quality, customer satisfaction, and market leadership.
Our journey has been marked by strategic partnerships and a keen eye for the needs of the agricultural sector. From our early associations with renowned tractor brands to our current exclusive dealership with New Holland Agriculture and other known brands for tractor drawn implements, Danatrac has consistently evolved to meet and exceed market demands.
MORE ABOUT USDanatrac aims to provide quality agricultural equipment that will foster mechanization and growth of the industry. We choose to align with our customers transforming the industry that we serve. We are cantered on customer satisfaction, honouring commitments to suppliers and financiers, and upholding our corporate social responsibilities.
Our vision is clear – to be the preferred supplier of tractors and agricultural equipment in Zambia, achieving unrivaled market leadership and a robust return on investment. Our values are centered on customer satisfaction, honoring commitments to suppliers and financiers, and upholding our corporate social responsibilities.
Increased mechanization uptake by our target audience,
investing time and
resources in research and development that has helped Danatrac to be ahead
of the competition, having advanced equipment and an innovative and
knowledgeable team, having a team that understands the customer centric
approach and executes it.
We attribute our success to divine favor, a keen monitoring of our product
lines, exceptional after-sale service, a comprehensive customer database,
and a highly motivated and well-equipped workforce. Our commitment to
corporate integrity, customer service, and industry leadership is
unwavering.
We envision Danatrac being the market leader by the year 2026, having
captured over 70% of the Zambian market size. Expand our coverage to all
corners of the country and become the most talked about equipment company
countrywide. Provide our clients with a serious of financing options that
aid their purchasing power.
With ambitious goals, we envision Danatrac as the market leader in tractor
sales and customer appreciation by 2017. Our strategic plan includes
expanding our reach within Zambia and negotiating better terms with our
suppliers to offer the most competitive prices in the market.
Danatrac is known for its New holland brand of tractors that are durable and
user friendly. We also offer farming implements such as: 2,3- & 4-Disc
Plows, 16-, 18- and 24-Disc harrows, 4, 6, 8, and 10 row planters, Combine
harvester, 400lt, 600lt and 1000lt boom sprayers, 5 and 6 tonne trailers,
Motorbikes, Hammermills, Onion planters Maize sheller and Mobile Soyabean
Sheller. Generally, we are stocking all tractor drawn implements and
attachments.
Our diverse range of products, including tractors, spares, implements, and
agro-inputs, caters to a wide spectrum of clients from farmers to
municipalities and government entities. With New Holland's global presence,
we offer world-class machinery backed by a reliable fleet and skilled
technicians.
We are supported by reputable financial and legal advisors, ensuring that our business operations are sound and secure.
Our alliances with global leaders like Case New Holland, Agromaster, Sfogia of Italy, and Field King of India, empower us to be a one-stop shop for the farming community. Our future is geared towards innovation, market expansion, and continued excellence in agribusiness.
Our governance structure is spearheaded by our esteemed board members, Mr. David Nama, Chairman and CEO, and Mrs. Joyce B. Nama, Executive Director, who bring a wealth of experience and leadership to our operations.
Years Of Experiences
Delivery of over 150 New Holland tractors and other agricultural machinery to prominent clients within a year.
Discover the depth and breadth of Dana Holdings' impact on Zambia’s economic landscape.
Get in touch
+260 1234 5678Email Us:
admin@danagroup.co.zm