Founded in the year 2000, Danatrac Limited has grown to become a cornerstone of Zambia's agro-business sector. With a market share that peaked at around 60% during the 2004/2005 financial year, we have positioned ourselves as leaders, innovators, and trusted partners to the farming community. As a proud member of the Dana Group of Companies, we stand on a legacy of quality, customer satisfaction, and market leadership.

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Head Office Lusaka Zambia

About
About
About
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About Us

Our Heritage and Evolution

Founded in the year 2000, Danatrac Limited has grown to become a cornerstone of Zambia's agro-business sector. With a market share that peaked at around 60% during the 2004/2005 financial year, we have positioned ourselves as leaders, innovators, and trusted partners to the farming community. As a proud member of the Dana Group of Companies, we stand on a legacy of quality, customer satisfaction, and market leadership.

Our journey has been marked by strategic partnerships and a keen eye for the needs of the agricultural sector. From our early associations with renowned tractor brands to our current exclusive dealership with New Holland Agriculture and other known brands for tractor drawn implements, Danatrac has consistently evolved to meet and exceed market demands.

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Danatrac Limited

Who is Danatrac Limited?

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Our Company
Company Goals and Product Portfolio
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Desired Future Position

We envision Danatrac being the market leader by the year 2026, having captured over 70% of the Zambian market size. Expand our coverage to all corners of the country and become the most talked about equipment company countrywide. Provide our clients with a serious of financing options that aid their purchasing power.

With ambitious goals, we envision Danatrac as the market leader in tractor sales and customer appreciation by 2017. Our strategic plan includes expanding our reach within Zambia and negotiating better terms with our suppliers to offer the most competitive prices in the market.

Product Portfolio

Danatrac is known for its New holland brand of tractors that are durable and user friendly. We also offer farming implements such as: 2,3- & 4-Disc Plows, 16-, 18- and 24-Disc harrows, 4, 6, 8, and 10 row planters, Combine harvester, 400lt, 600lt and 1000lt boom sprayers, 5 and 6 tonne trailers, Motorbikes, Hammermills, Onion planters Maize sheller and Mobile Soyabean Sheller. Generally, we are stocking all tractor drawn implements and attachments.

Our diverse range of products, including tractors, spares, implements, and agro-inputs, caters to a wide spectrum of clients from farmers to municipalities and government entities. With New Holland's global presence, we offer world-class machinery backed by a reliable fleet and skilled technicians.

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Years Of Experiences

Danatrac Limited

Danatrac At a Glance

  • Establishment: December 2000
  • Employees: 22

Key assignments

Delivery of over 150 New Holland tractors and other agricultural machinery to prominent clients within a year.

Presence

  • Zone 1: Lusaka and Southern Province - which consist of Lusaka South, Chisanga, Kafue, Mazabuka, Chikankata, Chirundu, Choma, Kalomo Zimba.
  • Zone 2: Central Province - Mukonchi, Kapiri, Chisamba, Chibomba, Kabwe, Mkushi, and Serenje
  • Zone 3: Eastern Province - Palabana, Chongwe, Kanakatampa, Luwimba and Chipata
  • Zone 4: Luapula and Copperbelt Province - Mpongwe, Ndola, Kitwe, Kasumbalesa and Chililabombwe
  • Zone 5: Western province - Kabompo, Mutanda, Lumwana, Solwezi and Kapijimpanga
  • Zone 6: Commercial Zone - All Commercial farmers, Cooperatives, ZNS, Prisons, NCCL, Mazabuka Sugar
Our Team Members

Our Professional Team

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Discover the depth and breadth of Dana Holdings' impact on Zambia’s economic landscape.

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